As the recreational boating market evolves rapidly, innovation speed has become a defining competitive factor. Groupe Beneteau, a global leader in yacht and motorboat manufacturing, needed a way to accelerate development, reduce reliance on physical prototypes, and adapt faster to shifting market expectations. By integrating TechViz into its design process, the company unlocked new levels of agility in product validation and collaboration.
1. Reducing Prototyping Costs with Virtual Reviews
To sustain high launch frequency in a fast–moving market, Groupe Beneteau required an efficient review process that minimized costly physical iterations, particularly challenging for large, custom–built yachts. The introduction of VR allowed the team to work with full-scale 3D prototypes, shortening decision cycles and decreasing development costs. Boat designs created in CAD tools like CATIA or Creo could be visualized instantly, enabling rapid iteration and enhanced precision in design reviews.
2. Immersive Collaboration Across Locations
The company first adopted VR through Fly&Viz, TechViz’s portable AR/VR immersive system, enabling engineers to bring 3D visualization directly into distributed offices. This mobility improved inter-team collaboration and accelerated early project evaluation. As adoption matured, teams moved to head-mounted VR for even higher immersion, placing vessel models inside realistic maritime environments. This opened the door to real-time testing of endless configuration options, while avoiding expensive design rework.
3. Cross-Department Insight, Earlier and Faster
One of the most notable impacts of TechViz implementation was the ability to involve marketing teams much earlier in development. With VR, they could evaluate concepts, contribute to design decisions, and even present future products to distributors and customers before physical builds existed. This shift enhanced alignment across departments, leading to better product decisions with higher market readiness.
4. Download the full case study
TechViz has enabled Groupe Beneteau to reduce design time, improve validation workflows, and strengthen collaboration across teams, all while increasing innovation speed and product quality. If you would like a deeper look into the results and implementation details, you can download the complete case study by clicking the button below.
